In response to the Morris & Co. D&AD New Blood 2025 brief
By stripping back some of Morris & Co.'s most famous designs, they come to life.
With playful, dynamic type and bold Morris colours the wonderful world that William Morris created all those years ago is everlasting - forever iconic.
Allowing the visual language to flex across Morris & Co.'s wide audience. With a soft, serif typeface, paired with vibrant colours, we take the time to appreciate the legacy of Morris & Co's heritage icons.
Making a statement.
Simplistically using lifestyle focused photography, we highlight the bold and beautiful moments throughout life where Morris & Co.'s products and history take centre stage.
Through gentle animation, we show the beautiful English country exactly how Morris saw it himself.
'Guess the Heritage Icon' socials
Solidifying Morris & Co's designs as the historic icons they are.
Getting our audiences to interact and participate with our products.
Targeting Morris & Co.'s target audience on Pinterest - a key platform. Narrating Morris' impact and reflecting different lifestyle tastes and interests.
Engaging a new customer - a younger, more urban spender - a bold woman out for bold design choices.
Creating content that both fits in with the Pinterest landscape all while exuding 'clickability.'
N.B. not all imagery is my own.
